Digital Marketing in Entertainment Therapy

This month, I am taking a digital marketing course for my graduate studies. As I began thinking about my future as an entertainment therapist, I wondered how I would utilize digital marketing since this is an unchartered field. There will be many groundbreaking moments as I trail blaze this new field, but I am sure you would agree that there is no need to re-create the wheel. The professional realm of music therapy will be my guide, so I figured I should take a look at a few ways music therapist take advantage of digital marketing.

As I began my search, I found this article and podcast titled, How to be a Positive Presence Online on the Music Therapy Round Table website. This article basically stated information that I already knew. For me, this article just confirmed that my online presence is most important because this will be my initial contact with the public. Before anyone ever walks in my office or speaks to me on the telephone, they will more than likely inquire about my services through my website, social media outlets, or the opinions others have posted online.

I read another article, on the Music Therapy Maven website entitled, 3 Outside-the-Box Ways to Market Music Therapy. To my surprise only one of them was a digital form of marketing. The author, Kimberly Sena Moore, 

suggested a newsletter for people in the community interested in music therapy so that they will be connected to local resources, websites, and CD’s. Reading that, I immediately thought that is something I could easily do to build a relationship with my own community. I also thought, I should find out which established therapist in my area are already sending out newsletters so that we may partner in communicating with our own community.

It is great that I am taking this digital marketing course because this allows me to do great research before I actually create a website or write out a newsletter. I see that digital marketing is extremely important, actually crucial to a successful business. So there will be no re-creating the wheel, just enhancing what has already been done so that it will work specifically for me.