This month, I am taking a digital marketing course for my
graduate studies. As I began thinking about my future as an entertainment
therapist, I wondered how I would utilize digital marketing since this is an
unchartered field. There will be many groundbreaking moments as I trail blaze
this new field, but I am sure you would agree that there is no need to re-create
the wheel. The professional realm of music therapy will be my guide, so I
figured I should take a look at a few ways music therapist take advantage of
digital marketing.
As I began my search, I found this article and podcast titled, How to be a Positive Presence Online on the Music Therapy Round Table website. This
article basically stated information that I already knew. For me, this article
just confirmed that my online presence is most important because this will be
my initial contact with the public. Before anyone ever walks in my office or
speaks to me on the telephone, they will more than likely inquire about my
services through my website, social media outlets, or the opinions others have
posted online.
I read another article, on the Music Therapy Maven website
entitled, 3 Outside-the-Box Ways to Market Music Therapy. To my surprise only
one of them was a digital form of marketing. The author, Kimberly Sena Moore,
suggested a newsletter for people in the community interested in music therapy
so that they will be connected to local resources, websites, and CD’s. Reading
that, I immediately thought that is something I could easily do to build a
relationship with my own community. I also thought, I should find out which
established therapist in my area are already sending out newsletters so that we
may partner in communicating with our own community.
It is great that I am taking this digital marketing course
because this allows me to do great research before I actually create a website
or write out a newsletter. I see that digital marketing is extremely important,
actually crucial to a successful business. So there will be no re-creating the
wheel, just enhancing what has already been done so that it will work
specifically for me.
